Why Things Matter

Why Things Matter

Compared to automobiles made just a few years ago, new ones provide an amazing driving experience. Expanding beyond the CD changer and iPod® dongle, automobiles now integrate our smartphones and use voice recognition technology, allowing drivers to keep their hands on...
How to Keep Score

How to Keep Score

In this age of Yelp, TripAdvisor, and Amazon, product reviews greatly influence the items consumers purchase. Anyone who regularly buys online understands over time the validity of various product reviews and learns how to apply a personal algorithm to cut through to...
Accurately Predicting the Future

Accurately Predicting the Future

Joe Maddon, the Cubs manager, is chomping on the end of his water bottle. It is the bottom of the ninth inning and Fenway Park is a screaming madhouse. It is game seven of the 2015 World Series and the Cubbies have a one run lead over the Boston Red Sox. With two men...
Think Like a Retailer

Think Like a Retailer

It is all about the consumer. With more than 68% of the U.S. economy driven by consumer spending, retailers clearly know how to identify and motivate consumers to take action (YCharts). Techniques and information technology tools utilized by these organizations offer...
Bacchus and Healthcare

Bacchus and Healthcare

Showing great wisdom, our mothers cautioned us to never judge a book by its cover. Yet, when we purchase wine, we often look for the fancy label design, interesting back label story, or colorful capsule covering the cork. That said, most wine drinkers use price as the...