Believing is Seeing

February 21, 2019

Data collection and its use surrounds us. Our mobile phones trace where we live, work, buy our groceries, and visit friends. Today’s trip to some online shopping sites shows me ads for puppies (my children …

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How to Keep Score

September 1, 2015

Although it is obvious that the difference between a 90-point and 89-point wine is insignificant, and the higher-scored wine may potentially be inferior depending on our intended use, the price difference to the consumer for the higher-scored wine can easily exceed $30.

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Relationships Matter

January 20, 2015

Patients with sub-par experiences often post negative comments on one or more social media platforms to express their dissatisfaction. These posts then form the building blocks for a provider’s online reputation.

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Think Like a Retailer

November 20, 2014

The sophistication of data collection and analytics tools for tracking consumer behavior expanded with technological advancement and broader distribution of consumer technology.

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Leveraging Physician-Consumer Teamwork

July 21, 2009

Good clinical decision support tools can improve outcomes and cut costs. However consumerism evolves, it will surely play an important role in the delivery of health care. Only organizations that adjust to this sea change, through innovation and emphasis on consumer issues, will survive.

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